From Internship to Industry: My Cinematic Journey with SVG

THAT’S A WRAP! Reflecting on an Internship of Cinematic Proportions at SVG

(October 30, 2011) When I took the internship, I wanted to make a marketing video for SVG that was more ambitious and cinematic than their previous videos.

Big Things: Launching New Initiatives and Exploring New Horizons

I brought my skills as a set designer, contacts with actors, and access to cinematographers and wardrobe stylists together for the Old Timey Marketing project. I’m quite proud of what I did, and it is helping us find new clients. I think it shows that SVG can make movie-like videomercials for clients that want to stand out.

During my time, I also had the privilege of attending a Muslim Ramadan service in Chelsea when SVG shot a fundraising video for a community center. I’m not a religious person, but it was still a powerful, moving experience. And we shot some amazing footage. I doubt I’ll ever have another opportunity to go. You can read all about it here.

Expanding Digital Reach: Social Media and SEO Insights

Social media does work for SEO. Our page rank has risen, which is good. Getting people to follow you and comment is tricky, no matter how good the content is. I looped in a few new subscribers and I think it’s paying off.

Small Things: Mastering the Essentials

Managing a multi-platform social media campaign is not that difficult. A few hours a week. More businesses should do it. I discovered many interesting social media and viral video campaigns and got to blog my analysis of why they work. Some interesting and inspiring ideas. Anchor links, micro sites, pingbacks, landing pages, etc. are tools that I’ve learned to employ effectively.

Skill Enhancement: Tools and Techniques

I got a much-needed brush-up on Final Cut Pro and Soundtrack. I hadn’t used a Lowell lighting kit since college, so I got a valuable refresher course on lighting from Andrew, our usual videographer. These technical skills have significantly boosted my confidence in handling complex video projects.

Career Development: From Theory to Practice

Now that I’ve attended client meetings, I can add actual “agency experience” to my résumé. Until you ask, the answer is always “No.” Most people are really happy to help you out with locations, props, wardrobes, cameras, etc. This hands-on experience has been invaluable, and the generosity of others has often made the difference in the success of a project.

I’m excited that I’ve got these new skills that will propel me into new career choices. Thanks SVG!