Showcasing Craftsmanship: A Behind-the-Scenes Video Shoot with KCCNE

(February 24, 2010) Last week, the Skillman Video Group production team spent a day in Providence, Rhode Island filming a marketing video for Kitchen Countertop Center of New England.

It was a fun and productive day of shooting, with three separate shoot locations that kept us busy!

Objective and Scope of the Project

Skillman Video Group was hired to create a marketing video that could be used at home shows, in their showroom, and embedded on their company’s website.

Our goal was to market and demonstrate to potential clients the uniqueness of their design and installation process. The video was shot entirely in HD.

The Shooting Day

We started the day by meeting with the guys at KCCNE at their showroom in downtown Providence. We shot footage of co-owner, Eddie Keegan, taking customers through each step of the remodeling process.

This included everything from the first meeting with the kitchen and bath designer over KCCNE’s computer-generated model of the finished kitchen to trips to the tile store and the granite warehouse.

We were able to capture Eddie working one-on-one with his customers and clearly communicate what sets KCCNE apart from its competitors.

Capturing the Detail

Throughout the day, we focused on capturing the finer details of KCCNE’s craftsmanship and the wide array of materials used.

Close-up shots of hands selecting materials and the intricate processes of design and fitting were all documented.

These visuals were supplemented by testimonials from satisfied customers, providing personal accounts of their experiences with KCCNE’s services.

The Natural Host

It was a lighthearted and fun shoot, and lucky for us, Eddie was a natural in front of the camera!

His ease and charisma not only made the shoot go smoothly but also helped convey a genuine sense of trust and quality, essential for the video’s success.

Final Thoughts

Our video will allow potential KCCNE’s customers to gain insight and understanding into KCCNE’s unique process in a way that other mediums would not allow.

By showcasing the personal touch KCCNE adds to every project, the video aims to attract more customers who value detailed and attentive service in their kitchen renovations.