Engaging Legal Marketing: Video Production at Duane Morris LLP

(April 9, 2010) Skillman Video Group recently conducted a video shoot at the national law firm, Duane Morris LLP. Duane Morris hired SVG to create a compelling legal marketing video of their Boston office to enhance their online presence.

Objective of the Shoot

The primary aim was to capture a series of interviews with the firm’s partners, showcasing their expertise in various practice areas.

These videos are intended for both internal and external marketing purposes, helping to attract potential clients and recruit top-tier legal talent.

Content Strategy

The partners at Duane Morris discussed a blend of personal and professional topics. Our focus was on highlighting their areas of expertise, their visions for the firm’s future, and even their personal interests and hobbies, adding a human touch to their professional profiles.

This approach helps in making the content relatable and engaging, allowing potential clients to see the attorneys as more than just legal professionals but as well-rounded individuals.

The Power of Video in Legal Marketing

Marketing for any law firm essentially revolves around showcasing their attorneys. Since the lawyers are fundamentally the ‘product’ a firm offers, video is the perfect medium to present these professionals in a personal and intimate manner.

By enabling potential clients to see and hear attorneys speak about their experiences and ambitions, videos foster trust and rapport even before initial contact is made. In the legal field, where personal relationships and trust are paramount, video marketing stands out as the only medium that can effectively and authentically represent your services.

Technical Excellence in Production

It is also crucial that your legal marketing videos are produced with high technical quality. Exceptional lighting and clear audio are vital components of any successful video shoot.

If your attorneys appear or sound unprofessional, it could significantly undermine their ability to market their skills and abilities effectively. At Skillman Video Group, our producers are skilled not only in lighting and audio but also in directing on-screen talent.

Speaking on camera can be daunting for those not accustomed to public speaking. Our team works closely with on-screen talent to ensure they are comfortable, helping them to appear confident and authoritative, which in turn enhances their professional image.

Editing for Impact

After filming, our editors meticulously crafted the footage to emphasize the most crucial aspects of each interview.

The editing process involved selecting the best takes, enhancing audio quality, and integrating dynamic visuals to maintain viewer engagement throughout the video.

Final Delivery and Usage

The finalized videos will be used strategically across Duane Morris’s digital platforms including their website and social media, as well as in presentations at legal conferences and seminars.

This multifaceted approach ensures maximum reach and impact, helping to draw in prospective clients and interest new hires.

Through professional video production, Duane Morris LLP is set to strengthen its brand presence significantly, leveraging powerful, professionally-produced content to stand out in a competitive legal market.