SVG Intern’s Journey: Crafting a Brand Video with Heart

This summer, a Skillman Video Group (SVG) intern embarked on a challenging yet rewarding project: creating her own brand video for the company.

This endeavor was a first for her, transitioning from personal short films to representing the collective vision of an entire company.

The challenge lay in finding the perfect balance between her personal style and SVG’s distinct brand identity.

Finding the Narrative Thread

Initially, the intern envisioned a video exploring the importance of video, the obstacles faced by businesses, and SVG’s unique history.

However, during post-production, it became clear that this approach lacked a cohesive narrative.

A shift in focus was necessary to create a more compelling and relatable story.

Honing in on SVG’s Early Years

The intern decided to center the narrative around SVG’s formative years, a period rich in valuable lessons and insights.

This shift allowed for a more focused and engaging story that naturally incorporated broader themes such as market adaptability, perseverance, and industry expertise.

By honing in on this specific period, the intern was able to craft a video that resonated with viewers on a deeper level.

The Art of Post-Production

Post-production proved to be the most challenging phase of the project.

The intern meticulously pieced together the footage, ensuring a seamless flow between visuals and voiceover.

Color correction, audio balancing, and thoughtful shot progression were all carefully considered to create a visually appealing and emotionally impactful experience.

A Collaborative Effort

The intern’s dedication to capturing SVG’s message and history led to the creation of multiple versions of the video, each with unique editorial choices.

This collaborative approach ensured that the final product would truly embody the essence of SVG.

Sharing the Story with the World

The finished video, a testament to the intern’s creativity and dedication, will be optimized for both SVG’s website and YouTube channel.

It will also be shared across various social media platforms, amplifying SVG’s brand message and engaging a wider audience.