Creative Constraints: Filming Our Intern Marketing Video with Limited Resources

With filming well underway for our intern video, we’d like to share the cinematic and technical choices we made for our marketing video.

As interns at Skillman Video Group, we’ve been fortunate to have access to state-of-the-art equipment. Need professional advice about lighting and sound options? SVG has it all!

However, when we took on the challenge of using our own resources to exemplify what’s available to those not using a professional video production company, we had to get creative.

Choosing the iPhone 7 for Filming

For the theme of the video, we decided to film with the new iPhone 7. While it isn’t the kind of professional camera equipment that a videographer might use, it does come with some features that make it easier to work with:

• High-Resolution Camera: The iPhone 7 boasts a 12MP camera, which provides excellent clarity for both photos and videos.
• Image Stabilization: This feature helps reduce the shakiness that often comes with handheld filming.
• Improved Low-Light Performance: Filming in dim conditions is less of a challenge with the iPhone 7’s enhanced low-light capabilities.

These features made our shoot easier than using an older, outdated mobile device. However, problems did arise. Many of these awesome photographic features are perfect for exactly that: photography. When you’re filming, it’s a different situation.

Professional video production often requires certain kinds of shots and effects (close-up, zooming in and out, wide-angle lenses, etc.) that our iPhone was unable to equally match in quality. This limitation meant we had to be more selective and creative with our shots.

Utilizing Filmic Pro

To enhance our filming capabilities, we used an application called “Filmic Pro.” This camera app is especially designed for filmmakers looking for a wider variety of mobile phone tools.

With Filmic Pro, we gained access to advanced features such as manual focus, exposure controls, and various frame rates. These features were incredibly helpful and allowed us to push the boundaries of what we could achieve with a smartphone.

Overcoming Lighting and Sound Challenges

Lighting and sound presented significant challenges. At SVG, we’re accustomed to having the best lighting fixtures and sound microphones, but for this project, we had to rely on more accessible options.

Lighting

We relied heavily on natural outdoor lighting and regular indoor lights. The indoor lights were often too dim or too harsh, and outdoor lighting was unpredictable due to changing weather conditions. We had to be patient and adaptive, sometimes waiting for the perfect lighting conditions to capture a shot.

Sound

We used the iPhone’s built-in microphone as a makeshift external mic. The quality was surprisingly good, but shooting two-person scenes proved difficult. Placing an iPhone in between two actors without it being noticeable was a challenging feat. We had to experiment with different positions and techniques to ensure clear audio.

Lessons Learned from Professional Equipment

Throughout our internship, we’ve been spoiled with access to top-notch video production equipment and the expertise of seasoned professionals.

We’ve participated in video shoots and meetings where everything needed to create a professional video is at our fingertips. Now, taking on this intern video challenge with everyday tools has given us a new appreciation for the ease and quality that come with professional equipment.

The Value of Professional Video Production

Creating this video has shown us firsthand the difference between amateur and professional video production.

While anyone can make videos on their phones, working with professionals ensures a top-quality product that reflects your business in the best way. This project has been a valuable learning experience, highlighting the importance of planning, creativity, and adaptability.

Reflecting on Our Experience

As we wrap up production and move into the editing phase, we’re excited to see how our hard work translates into the final product.

This journey has been both challenging and rewarding, providing us with practical insights into the world of video production.

Stay tuned for the final video, which promises to be an engaging and informative piece, showcasing the benefits of working with a professional video production company like SVG.