SVG Interns Craft Captivating Brand Video: A Behind-the-Scenes Look

At Skillman Video Group (SVG), internships aren’t just about fetching coffee and making copies.

They’re about empowering the next generation of video producers to tell compelling stories.

Each intern gets the unique opportunity to create their own brand video, a personal and creative representation of SVG’s identity as a Boston video production company.

Pre-Production: Defining the Narrative

The journey began with a deep dive into SVG’s core values and mission. A series of thought-provoking questions were posed to spark insightful discussions:

• Why was SVG founded?
• What makes video such a powerful communication tool?
• What challenges has SVG overcome? How have these shaped their success?
• What are SVG’s proudest achievements?

These questions, framed as a voiceover, serve as the backbone of the brand video. By answering them directly, SVG reveals the personal and inspiring stories that drive their business forward.

A Day in the Life of an SVG Intern: The Shoot

Armed with a clear vision, the intern embarked on a day-long shoot.

The office, bustling Faneuil Hall, and the picturesque Wharf served as the backdrop for capturing the essence of SVG’s Boston roots.

Through a combination of interviews and captivating B-roll footage, the intern sought to showcase the company’s vibrant personality and deep connection to the city.

The Final Cut: Editing and Distribution

With production nearly complete, the focus now shifts to the editing process.

The intern will meticulously craft the footage, weaving together visuals and voiceover to create a seamless and engaging narrative.

The final video will be unveiled in the first few weeks of August, making its debut across SVG’s social media platforms, including Instagram, Facebook, and YouTube.

A Unique Brand Video: Beyond the Surface

This intern-led project stands out from traditional brand videos.

By delving deeper into SVG’s history and founding principles, viewers gain a more intimate understanding of what makes the company tick.

The video goes beyond surface-level messaging, offering an authentic glimpse into SVG’s passion, perseverance, and commitment to excellence.