The SVG Blog

The SVG Blog

people watching online video marketing in their living room with the tv on

TV Advertising vs. Video Marketing: A Data-Driven Showdown for Modern Marketers

Imagine you're choosing between a lighthouse and a laser pointer to guide your marketing efforts. TV advertising, like the lighthouse, casts a broad beam,...

From Boston to LA: Reflecting on My Journey as an SVG Intern

This will be my final blog post for SVG. While I’m saddened to say goodbye to our CEO/Creative Director, Christina, and the wonderful SVG...

Capturing Innovation and Tradition: Filming Sales Videos for Jensen-Group and Crown Uniform

SVG had the privilege of filming a sales video for Jensen-Group, an industry leader in washroom technology. We traveled to the Crown Uniform and...

Creating Impactful Client Testimonials: The Bit Glass and Bay Cove Human Services Story

SVG had the opportunity to shoot a client testimonial for Bit Glass, a company that provides data security for medical professionals. This innovative solution...
youtube-video-marketing

Video Marketing on YouTube

With over 2 billion monthly active users, YouTube has become a powerhouse for video marketing, offering a vast audience for businesses to tap into....

Take Your Digital Marketing Strategy into 2016 with Video

(December 14, 2015) - The consumption of video content has exploded since technological advances have made it possible to access the internet on the...
video-in-an-email-marketing-campagin

Video in an Email Marketing Campaign

Incorporating video into an email marketing campaign offers a dynamic twist to traditional digital strategies, bridging the gap between content and engagement. This blog...

Boost Your Holiday Sales with Effective Video Marketing Strategies

Enhancing Holiday Advertising with Online Video Marketing The power of using online video marketing in holiday advertising strategies continues to grow, becoming an indispensable...

Mastering Client Testimonial Videos: Behind the Scenes at the Charles Schwab Impact Convention

California-based Slice Editorial hired SVG to record client testimonial video interviews at the Charles Schwab Impact Convention. Taking place at the Massachusetts Convention and...

Honoring Heroes: A Fundraiser for Veterans with PTSD at Boston Symphony Orchestra Hall

A Night Dedicated to Veterans SVG had the pleasure of providing live event videography for a heartfelt fundraiser held at the Boston Symphony Orchestra...