The SVG Blog

The SVG Blog

marketing strategy: brand marketing versus performance marketing

Harmonizing Brand Marketing versus Performance Marketing: The Perfect Blend

The intricate interplay between brand marketing versus performance marketing has become a focal point in the realm of strategic marketing initiatives. As businesses navigate...
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Crafting Authenticity: Behind the Scenes of Fischbach & Moore’s Electrifying Brand Video

Last fall, Skillman Video Group embarked on a mission to capture the heart and soul of Fischbach & Moore, a leading electrical contracting group....
hub and spoke model for video content strategy

Video Content Strategy for Brand Building

In the dynamic landscape of brand development, the utilization of video content strategy stands as a crucial pillar for companies aiming to establish a...
conference highlight reel presentation

Uplevel your Conference Highlight Reel

Are you ready to elevate your conference highlight reel like a master sculptor chiseling a masterpiece? Enhancing your video content to captivate your audience...
vintage-film-reels

The Evolution of Video Editing: From Scissors and Tape to Digital Domination

After you have finished shooting a video, it's just a quick stop in the edit room until it's ready to be shown to the...
watching training videos for your brand

Why training videos should be part of growing your brand

In the fast-paced landscape of brand development, the incorporation of training videos stands as a cornerstone for organizational growth and success. These dynamic visual...
When_Should_I_Script_My_Video

When should I script my video?

In the domain of video production, the decision of when to script your content can greatly impact the outcome of your project. While spontaneity...

Lights, Camera, Action on a Tight Deadline: How Skillman Video Group Captured a Celebrity Testimonial for Arch Painting

At Skillman Video Group, our commitment to excellence and adaptability shines through in every project. When Arch Painting, a valued client, presented us with...

A Four-Day Video Production Sprint: How Skillman Video Group Delivered a Client Testimonial Under Pressure

At Skillman Video Group, our commitment to delivering exceptional results, even under tight deadlines, is unwavering. When construction company Fontaine Brothers approached us with...
video-production

When does quality matter in a video production?

We receive a lot of questions around “When does quality matter in your video production?” To start off, we do not believe in prescriptive...