The SVG Blog

The SVG Blog

When_Video_Interviews_Go_Bad

When Video Interviews in Corporate Video Go Bad

In the domain of video interviews, things can sometimes take an unexpected turn, veering off the path of smooth interactions and insightful conversations. When...
creative process at a conference table

How to Make the Creative Process Joyful

To guarantee a joyful creative journey, prioritize commitment, trust, and collaboration. Commitment is crucial for project success, fostering reliability and trust. Trust is the...
shooting-b-roll

Video Trivia: What is the Term for Supplemental Video Footage?

There is a certain video production term that frequently gets thrown around.  We get asked questions about it all the time. What is it?...
a stylized image of unlocking success in the video ecosystem

Unlocking Success: Navigating the Video Ecosystem

In the ever-evolving landscape of video production, distinguishing between various tiers of expertise and resources within the video ecosystem is paramount to achieving success....
shoot day interviews

What to Expect on Your Corporate On-Location Shoot Day

On your corporate on-location shoot day, you'll start with the arrival and setup of a well-coordinated team. Expect them to efficiently check all equipment,...
business woman thinking about the creative elements of her video project

Crafting Compelling Video Content: Mastering Creative Elements for Maximum Impact

When crafting the creative elements of your video, consider the impact of utilizing color psychology to evoke specific emotions in your audience. By strategically...
how-long

How Long Should Your Videos Be?

In the domain of video content creation, the question of ideal video length remains a pertinent one. Viewers' attention spans are becoming increasingly fragmented,...
outside-help

What to Consider When Looking for Outside Help with Video

When delving into the domain of seeking outside help for video creation, it becomes crucial to navigate through a myriad of essential considerations that...
Should_You_Hire_a_Specialist_or_a_FullSuite_Marketing_Agency

Specialist vs. Full-Suite Marketing Agency: Which is Right for Your Business?

When it comes to deciding between hiring a specialist vs. a full-suite marketing agency, the choice can have a major impact on the success...
hub and spoke model for video content strategy

Video Content Strategy for Brand Building

In the dynamic landscape of brand development, the utilization of video content strategy stands as a crucial pillar for companies aiming to establish a...