The SVG Blog

TimePayment Video Production Case Study: From Casting Call to Final Cut
This TimePayment video production case study shows how creating a compelling branded video takes more than just a camera and a script—it takes vision,...

Rhythmic Editing: Using Pacing and Timing to Influence Viewer Emotions
You might not know that even the slightest change in the timing of a cut can drastically alter the emotional impact of a scene....

L-Cuts and J-Cuts: Techniques for Smoother Audio-Visual Transitions
Imagine watching a film where every scene change feels jarring; it's the absence of L-Cuts and J-Cuts that disrupts your viewing experience. These techniques...

Match Cuts: Creating Visual and Conceptual Connections Between Scenes
When you think about crafting a seamless narrative in film, match cuts are an invaluable tool that can't be overlooked. They link scenes through...

Cross-Cutting and Parallel Editing: Building Tension and Complex Narratives
You might think cross-cutting and parallel editing are just technical jargon, but these techniques are powerful tools for any filmmaker. By intertwining multiple storylines...

Cutting on Action: Enhancing Your Video’s Visual Dynamism
You might not know that cutting on action, a technique often underutilized, can greatly enhance the visual dynamism of your videos. By making seamless...

The Power of Continuity Editing: Maintaining Coherence and Flow in Your Story
When you're crafting a visual story, continuity editing becomes your best ally in maintaining coherence and flow. It involves more than just connecting scenes;...

Jump Cuts Explained: Adding Urgency and Disorientation to Your Videos
Did you know that nearly 80% of viral videos utilize jump cuts to maintain viewer engagement? This editing technique, originally popularized by French New...
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