The SVG Blog

The SVG Blog

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Driving B2B Engagement: The Story of YouTube’s ‘Car’ Videos and Social Media Synergy

Revolutionizing B2B Engagement: The Impact of YouTube’s ‘Car’ Videos (July 15, 2011) This week, we stumbled upon a captivating example of a B2B social...

Google+ Makes the Rounds

(July 18, 2011) - This past week, Google unveiled its new social networking platform, Google+, to selected users. The site features much of the...
marketing video vs. advertising video

Understanding the Difference: Advertising Videos vs. Marketing Videos

Advertising videos and marketing videos sound the same, but we'd like to make a helpful distinction. The Net and the Spear: A Metaphor for...
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From Celluloid to Digital: Revolutionizing Film Production and Distribution

Modern Filmmaking: From Celluloid to Digital—A New Era of Production Efficiency In the bygone era of celluloid film, capturing images as silver shadows on...
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Viral Marketing Mastery: Behind the Crying Cat Video Phenomenon

Decoding Viral Success: The Curious Case of the Crying Cat Video (June 23, 2011) Last week, a seemingly innocuous online dating bio video featuring...
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Thomas Barnett’s Revolutionary Multimedia Strategy in B2B Marketing

Thomas Barnett: A Case Study in Multimedia Integration for B2B Marketing Thomas Barnett, a renowned geopolitical strategist and entrepreneur, exemplifies the successful integration of...
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Enhancing Your Brand with Corporate Videos: Reasons to Embrace the Trend (Part Two)

In our last discussion, we explored how corporate videos can reach new audiences and foster trust by showing the human side of your business....
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Navigating Social Media for Businesses: Can Twitter Truly Hear You?

In today's digital landscape, the question 'Twitter, can you hear me?' resonates deeply with businesses seeking to navigate the domain of social media interactions....
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From Interruption to Engagement: The Transition to Inbound Marketing

Navigating the Shift from Outbound to Inbound Marketing As businesses continue to utilize traditional outbound sales and marketing strategies to attract new customers, there's...
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The Compelling Case for Corporate Videos: Unpacking the Benefits (Part One)

In today’s digital age, video content has emerged as a dynamic tool in corporate marketing, transcending traditional uses to become a cornerstone in strategies...