Google Panda and its Effects on Search Engine Optimization

The evolution of Google Panda has redefined the landscape of SEO practices, emphasizing the significance of quality content and user-centric strategies. As websites navigate...

Boston Business Journal Advocates for Video Marketing

(January 15, 2016) - Since this blog started back in 2009, our writers have championed online and video marketing. It seems like we were...

2016 Online Marketing Trends

(January 10, 2016) - Storytelling is a big part of any marketing strategy. With that said, in a recent Boston Business Journal article, the...

people watching online video marketing in their living room with the tv on

TV Advertising vs. Video Marketing: A Data-Driven Showdown for Modern Marketers

Imagine you're choosing between a lighthouse and a laser pointer to guide your marketing efforts. TV advertising, like the lighthouse, casts a broad beam,...

Video Marketing on YouTube

With over 2 billion monthly active users, YouTube has become a powerhouse for video marketing, offering a vast audience for businesses to tap into....

Take Your Digital Marketing Strategy into 2016 with Video

(December 14, 2015) - The consumption of video content has exploded since technological advances have made it possible to access the internet on the...

Video in an Email Marketing Campaign

Incorporating video into an email marketing campaign offers a dynamic twist to traditional digital strategies, bridging the gap between content and engagement. This blog...

Boost Your Holiday Sales with Effective Video Marketing Strategies

Enhancing Holiday Advertising with Online Video Marketing The power of using online video marketing in holiday advertising strategies continues to grow, becoming an indispensable...

a stylized image depicting various factors that video search engines use to rank search results, such as engagement metrics, metadata, video quality, and relevancy to query

Using SEO to Stay Relevant

In the digital age, having a website and social media presence are essential for any business, but even those aren’t enough anymore to stay relevant. If...

Optimizing Video for Social Media Channels | Enhance Engagement & Reach

When managing multiple social media channels, you might think that creating video content for each platform is too time-consuming. However, by tailoring your videos...

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