Archive for January 2020
A Conversation with a Visionary: Skillman Video Group and Onapsis Showcase Dave DeWalt
When cybersecurity powerhouse Onapsis sought to announce a significant addition to their Board of Directors, they turned to their trusted video partner, Skillman Video Group. This project, capturing the insights of industry luminary Dave DeWalt, exemplified the power of long-term collaboration and adaptability in video production. Agility and Experience: A Partnership Forged in Trust Having…
Read MoreWhat to Consider When Looking for Outside Help with Video
When delving into the domain of seeking outside help for video creation, it becomes crucial to navigate through a myriad of essential considerations that could potentially shape the outcome of your project. Elements such as the level of intricacy your project demands, the financial parameters you need to adhere to, and the strategic alignment of…
Read MoreCrafting the Tavern of Tales Experience: From Live Event to Vibrant Video
Skillman Video Group recently embarked on a unique adventure, capturing the magic of Tavern of Tales, a new board game café in Boston. This project challenged us to think outside the box, blending live event footage with artistic storytelling to create a marketing video that truly embodied the café’s spirit. The Challenge: Capturing the Energy…
Read MoreSpecialist vs. Full-Suite Marketing Agency: Which is Right for Your Business?
When it comes to deciding between hiring a specialist vs. a full-suite marketing agency, the choice can have a major impact on the success of your marketing efforts. Understanding the nuances between these two options and how they align with your business objectives is vital. The decision could mean the difference between targeted, niche expertise…
Read MoreHarmonizing Brand Marketing versus Performance Marketing: The Perfect Blend
The intricate interplay between brand marketing versus performance marketing has become a focal point in the realm of strategic marketing initiatives. As businesses navigate the evolving landscape, the fusion of these two distinct yet complementary approaches has emerged as a defining factor in achieving sustainable growth. The strategic alignment of brand building and performance-driven tactics…
Read MoreCrafting Authenticity: Behind the Scenes of Fischbach & Moore’s Electrifying Brand Video
Last fall, Skillman Video Group embarked on a mission to capture the heart and soul of Fischbach & Moore, a leading electrical contracting group. We delved into their core competencies, company culture, and the unwavering passion of their employees. Armed with hours of raw footage from nine employee interviews and dynamic b-roll showcasing the company’s…
Read MoreVideo Content Strategy for Brand Building
In the dynamic landscape of brand development, the utilization of video content strategy stands as a crucial pillar for companies aiming to establish a compelling online presence. By intricately weaving together elements of storytelling, consumer engagement, and market positioning, video content possesses the unique ability to transcend traditional advertising practices. Through a thoughtful integration of…
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