Archive for November 2017
Reach vs. Engagement: Which Matters More for Your Digital Marketing Success?
Imagine yourself standing at a crossroads, one path leading to widespread visibility like a beacon in the night, the other to deep, resonating connections akin to roots firmly planted in the ground. As you contemplate which direction to take, ponder this: is it the breadth of your audience’s gaze or the depth of their engagement…
Read MoreThe Art of Live Video Production: Capturing the Unscripted Moments at Routledge’s Panel Discussion
Professional video production often relies on scripts and carefully planned scenes. However, the world of live video production is a different beast altogether. Here, spontaneity reigns supreme, and the absence of a script can lead to both exhilarating moments and unforeseen challenges. Embracing the Unpredictability of Live Events Live video production is akin to real…
Read MoreRevving Up Carlisle & Co.’s Marketing with Thought Leadership Videos
Carlisle & Co., a leading consulting firm specializing in after-sales solutions for the automotive industry, embarked on a new journey into the realm of video marketing. Recognizing the untapped potential of this medium, Carlisle & Co. partnered with Skillman Video Group (SVG), drawn by their expertise in the thought leadership space and successful collaborations with…
Read MoreBehind the Scenes: Joz Victor’s “Me Voila (Here I Am)” Music Video Production on the North Shore
The thrill of shooting a music video is unparalleled, especially when it marks a milestone for Skillman Video Group. This excitement was palpable as we embarked on our first music video production with the talented Haitian artist, Joz Victor, for his debut single “Me Voila (Here I Am).” With the scenic North Shore of Massachusetts…
Read MoreEnhance your Social Media Game with these Posting Time Frames
Having a presence on social media is a must for businesses these days. You want to make sure your business has a profile on the Top Social Media Platforms. Engaging with clients and consumers on different platforms is one of the best ways to reach them. It is all about timing when it comes to…
Read MoreCrafting Irresistible Blog Titles: A Guide to Engage Readers
Crafting irresistible blog titles is a nuanced skill that can have a substantial impact on the success of your content. The ability to grab a reader’s attention with just a few words is a powerful tool in the digital age, where information overload is common. By understanding the psychology behind what makes a title compelling,…
Read More