Archive for October 2017
Unlocking SEO Success: 3 SEO Secrets You Haven’t Heard Yet
In the competitive world of SEO, standing out requires more than just basic tactics. While conventional strategies are essential, exploring lesser-known techniques can give your website a significant edge. This guide reveals three powerful yet often overlooked SEO secrets: utilizing latent semantic indexing (LSI) keywords, leveraging social media for SEO, and mastering the art of…
Read MoreA Pomona-MIT Connection: Skillman Video Group Captures a Graduate Student’s Journey
Skillman Video Group (SVG), renowned for its collaborative work with MIT, recently embarked on a new project with Pomona College, located in California. The task at hand was to create a compelling video showcasing an alumnus of Pomona who is now pursuing graduate studies at MIT. This unique project aimed to highlight the alumnus’s experiences…
Read MoreModernizing Training at Coverys: An Engaging Video Approach
Coverys, a leading medical malpractice insurance provider, recognized the need to adapt their employee training strategies amidst significant growth and expansion. The company’s diverse workforce and multiple locations presented a challenge in maintaining consistent and effective training across the board. Embracing Video for Personalized Training Coverys turned to Skillman Video Group (SVG) to create a…
Read MoreDetails Matter: Elevating Video Production Quality
You might not realize that the tiniest detail, like the color temperature of your lighting, can drastically alter the mood of your scene. In video production, paying attention to these nuanced elements can be the difference between a forgettable clip and a mesmerizing masterpiece. By focusing on aspects like precise storyboarding, effective camera angles, and…
Read MoreBe Prepared: Essential Video Shoot Checklist
When you’re gearing up for a video shoot, having a detailed video shoot checklist is your best ally. You’ll want to cover everything from pre-production planning to post-shoot review to guarantee a smooth process. Start with script development and move on to scouting locations and assembling your crew. Don’t forget to double-check your equipment and…
Read MoreDeveloping a Video Marketing Campaign
When it comes to developing a video marketing campaign, the key lies in understanding how to effectively capture your audience’s attention amidst the sea of digital content. It’s not just about creating a visually appealing video; it’s about strategically crafting a message that resonates with your viewers on a deeper level. By implementing the right…
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