Archive for July 2017
Capturing MIT’s TIES Program: A Recruitment Video Series
Skillman Video Group (SVG) embarked on a mission to showcase the prestigious Technological Innovation, Entrepreneurship, and Strategic Management (TIES) program at the Massachusetts Institute of Technology (MIT). This initiative aimed to create a series of recruitment videos that would effectively communicate the program’s value and attract prospective doctoral candidates. A Glimpse into the World of…
Read MoreB2B Marketing vs. B2C Marketing
When it comes to B2B marketing versus B2C marketing, the distinctions go beyond just the target audience. Understanding how these differences shape strategies and content is essential for successful campaigns. From decision-making processes to sales cycle lengths, each aspect offers a unique perspective on how to engage effectively. So, explore the world of B2B and…
Read MoreHow to Have a Winning Social Media Strategy
To craft a winning social media strategy, start by setting clear objectives, understanding your target audience, and researching competitors to gain a competitive edge. Focus on building brand awareness using S.M.A.R.T. goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. Crafting engaging content by blending creativity with data-driven insights, understanding audience preferences, utilizing analytics for…
Read MoreLeveraging Video Marketing and Networking for Business Growth
You’ve probably heard about the power of video marketing and networking for business growth, but have you truly tapped into their full potential? Imagine being able to reach a wider audience, increase your brand visibility, and foster meaningful connections with customers and partners. These strategies hold the key to unleashing a world of opportunities and…
Read MoreDigital Content NewFronts 2017
(July 5, 2017) – The Digital Content NewFronts, an annual conference that presents the importance of digital video and video marketing, took place last May in New York City. The “marketplace” is a 10-day affair, in which brands and agencies specializing in video programming are able to display their latest content and strategies in order…
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