Archive for March 2017
Seamless Broadcasting: Inside Skillman Video Group’s Live Event Production for L.E.K. Consulting
Transforming a Conference Room into a Broadcast Studio Skillman Video Group (SVG) was tasked with broadcasting a live event from the L.E.K. Consulting offices in downtown Boston. This project demanded meticulous planning, hard work, and patience. There was no room for error, and every potential issue had to be anticipated and prepared for. On March…
Read MoreBehind the Lens: Documenting M.I.T.’s Doctoral Research Forum with Skillman Video Group
Skillman Video Group (SVG) recently completed a successful live event shoot at the prestigious M.I.T. Sloan School of Management, documenting the Doctoral Research Forum. This event featured four distinguished speakers presenting their doctoral theses, and while the shoot seemed straightforward, it demanded meticulous preparation and execution. Early Morning Setup for a Flawless Shoot The day…
Read MoreMeticulous Planning for a Flawless Live Event: Inside Skillman Video Group’s Preparation for L.E.K. Consulting
Transforming L.E.K. Consulting’s Boardroom into a Broadcast Studio Skillman Video Group (SVG) recently met with L.E.K. Consulting to lay the groundwork for an upcoming live meeting of their board members. Scheduled for March 22, this event will take place at L.E.K.’s downtown Boston office. The goal of the meeting was to meticulously plan and prepare…
Read MoreBehind the Scenes: Capturing the MIT Sloan Doctoral Research Forum with Skillman Video Group
Skillman Video Group Returns to MIT Sloan School for the Annual Doctoral Research Forum Skillman Video Group (SVG) is gearing up for its third consecutive year documenting the prestigious MIT Sloan School of Management’s annual Doctoral Research Forum. This event highlights cutting-edge research by doctoral candidates and is a significant occasion for the academic community.…
Read MoreUnlocking SEO Strategy: Mastering the Power of Keywords
Effective SEO strategy hinges on utilizing appropriate keywords to enhance online visibility, draw organic traffic, and elevate search engine rankings. Strategic alignment of keywords with content is essential, along with avoiding keyword stuffing for improved visibility and relevant traffic. Leveraging social media, collaborating with influencers, and investing in advertising can further boost content visibility. Understanding…
Read MoreMastering YouTube Success: Essential Strategies for Thriving Channels
Imagine a YouTube channel as a ship navigating the vast ocean of content creation. Just as a captain meticulously charts a course, successful YouTubers strategically plan their channel’s direction. But what sets prosperous channels apart from the rest? It’s not just about creating and uploading videos; it’s about understanding the intricate web of strategies and…
Read MoreThe Power and Benefits of Live Streams in Marketing
The benefits of live streams in marketing are growing. In the rapidly evolving landscape of marketing strategies, the emergence of live streaming has sparked significant interest among businesses seeking to enhance their brand reach and engage audiences in real-time. The shift towards live streams as a powerful communication tool has not only reshaped traditional marketing…
Read MoreMarketers: Changes Are Coming to Facebook and YouTube
(March 1, 2017) – Attention business marketers: there are some changes on the horizon with Facebook and YouTube. In the past few weeks, Facebook and YouTube have both announced some changes to their video advertising formats. These video platforms announced that the changes wouldn’t take place until later this year. So what are these changes?…
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