Archive for November 2016
Honoring the Creative Process in Video Production
As we witness an artist meticulously bringing a blank canvas to life with vibrant strokes of color, we are reminded of the intricate nature of the creative process. Each brushstroke and each decision made contribute to the final masterpiece. But what happens behind the scenes? How do creators navigate the challenges, the uncertainties, and the…
Read MoreTransforming Spaces into Cinematic Masterpieces: SVG and PerkinElmer Collaboration
Skillman Video Group (SVG) recently had the privilege of working with PerkinElmer to create a corporate video that showcases their innovative contributions to the scientific community. PerkinElmer, a company dedicated to aiding scientists, clinicians, and lab professionals through advanced detection, imaging, services, and informatics, provided the perfect backdrop for a compelling video shoot. A Team…
Read More10 Reasons to Hire a Professional Corporate Video Company
When you think of a professional corporate video company, envision a skilled craftsman meticulously carving a masterpiece out of raw material. The ability to transform ideas into compelling visual stories is a hallmark of these companies. However, what truly sets them apart goes beyond mere visuals. Their expertise lies in capturing the essence of your…
Read MoreEmbracing Courage and Self-Love in Leadership: Insights from Christina Skillman
Day One Leadership is an organization that produces empowering content that showcases various leadership qualities. Day One interviews a wide range of people in many different industries, including professional video production and asks them to imagine that their lives have been “reset” and they are sent back to day one with only the lessons and…
Read MoreThe Next Big Mobile App?
(November 22, 2016) – The applications on our smartphones reflect our lifestyle. They tell a story about who we are, what we do, and what we are interested in. Today, social media apps are by far the most popular and most commonly downloaded mobile apps. This includes Facebook, Twitter and Instagram. What makes these apps stand…
Read MoreMastering YouTube: How to Optimize Your Description Box for Maximum Impact
The Power of YouTube: A Platform Ripe for Opportunity Every minute, over 500 hours of video are uploaded to YouTube. With more than one billion users—almost one-third of all internet users—the platform is a goldmine for content creators and businesses alike. YouTube supports navigation in over 80 languages, covering more than 95% of the global…
Read MoreComprehensive Guide to Understanding Content Marketing: Strategies and Benefits
Content marketing involves creating valuable content to attract and retain a specific audience. It helps businesses connect with their target market, establish authority, and drive conversions. Quality content builds trust and loyalty for long-term success. By strategically implementing SEO, businesses can boost visibility, reach a wider audience, and improve search engine ranking. Developing a content…
Read MoreLinkedIn Boosts Video Production Capabilities
LinkedIn’s recent enhancement of its video production capabilities signals a significant shift in how professionals can leverage multimedia content to bolster their online presence. The new features offer a range of tools that empower users to create compelling videos that resonate with their audience. This development opens up possibilities for professionals to differentiate themselves in…
Read MoreMastering the Creative Process: Enhance Your Video Marketing Strategy
In today’s digital landscape, video marketing stands out as a potent tool for captivating audiences and driving engagement. However, crafting an effective video marketing strategy goes beyond just creating visual content; it requires a deep understanding of your audience, clear goal-setting, and a creative process that resonates on multiple levels. This guide delves into the…
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