Archive for May 2016
Documenting Global Health: Filming at Harvard T.H. Chan School of Public Health
Skillman Video Group recently collaborated with WebsEdge at The Bernard Lown Scholars in Cardiovascular Health Program, located at the prestigious Harvard T.H. Chan School of Public Health. Our task was to film and interview several scholars for the upcoming World Congress on Cardiology and Cardiovascular Health meeting in Mexico City, beginning on June 4. Filming…
Read MoreSeamless Event Videography: Behind the Scenes at the Cable TV Pioneers Banquet
SVG had the pleasure of providing live event videography services for the prestigious Cable TV Pioneers Banquet. With numerous guests and multiple segments, the event had to adhere to a strict schedule. The evening was divided into two main parts: the first half featured general cocktail mingling and red carpet-style interviews, while the second half…
Read MoreWhat is “Success” in a Marketing Campaign?
In the intricate domain of marketing success, the convergence of precise metrics and strategic maneuvers is paramount. Revealing the complex dance between data analytics and consumer engagement strategies can open the doors to unparalleled success in the competitive landscape of digital marketing. As the labyrinth of metrics and strategies intertwines, a subtle yet powerful formula…
Read MoreThe Pros and Cons of Stock Footage: A Comprehensive Guide for Video Producers
When considering stock footage, you benefit from time-saving advantages by easily finding suitable shots without the hassle of organizing a shoot. It’s a cost-effective solution, providing budget-friendly access to high-quality clips. Embrace a wide variety of options, from diverse global footage to niche categories. Enhance production value and simplify complex concepts through stunning visuals. However,…
Read MoreYouTube Annotations and Cards For Your Advantage
Annotations and Cards on YouTube present a strategic opportunity for content creators to foster deeper engagement with their audience. These tools not only allow for seamless integration of additional information and interactive elements but also serve as a gateway to drive traffic and enhance the overall viewing experience. By understanding the nuances of Annotations versus…
Read MoreMastering Live Event Videography: Insights from the 2016 Clough Capital Client Forum
Skillman Video Group (SVG) had the privilege of providing videography services for the 2016 Client Forum hosted by Clough Capital at the prestigious Four Seasons Hotel in downtown Boston. Our task was to deliver a live recording of the event for clients, investors, and members who couldn’t attend in person. This project required meticulous planning…
Read MoreMastering Social Media Marketing Strategies
In the domain of modern marketing, mastering social media strategies has become an essential skill for businesses aiming to stay relevant and competitive. From understanding the nuances of different platforms to crafting engaging content that resonates with diverse audiences, the landscape of social media marketing is ever-evolving. However, with the constant influx of new trends…
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