Archive for April 2016
Creative Problem-Solving in Videography: A Shoot at Bergamot Restaurant
Recently, our Director of Photography, Chuck Green, and the rest of the Skillman Video Group team found themselves at the upscale restaurant Bergamot in Somerville. Our mission was to capture the footage needed to create a compelling video for a startup business’s website. This video, which will feature prominently on the homepage, is a crucial…
Read MoreConcise, Short, or Long-form in Video Advertising
In the domain of video advertising, storytelling serves as the foundation for creating meaningful connections with audiences. The ability to craft narratives that resonate on an emotional level can profoundly influence consumer perceptions and behaviors towards brands. By tapping into the art of storytelling, advertisers can transform mundane advertisements into compelling experiences that linger in…
Read MoreFacebook Video Strategies for Brands
Did you know that Facebook videos receive over 8 billion views per day? Engaging your audience through video content on Facebook can greatly enhance your brand’s online presence. But how can you guarantee your videos stand out and drive results? Let’s explore the key strategies and best practices for brands to leverage the power of…
Read MoreCreating Trust and Captivating Content: Behind the Scenes with Kenney & Sams Law Firm
A video shoot can be stressful for all parties involved, but it’s the production crew’s job to create a relaxed environment and ensure everything runs smoothly for the client. Recently, Skillman Video Group shot a marketing video for Kenney & Sams Law Firm. The video itself would be 2 minutes long, and around six employees…
Read MoreFrom Classroom to Real World: An Intern’s Experience in Video Production at Skillman Video Group
Being a video producer is no easy task, and that task isn’t any easier when you are an intern producing your first video outside of the Norwich University walls. Skillman Video Group is known for its high-quality videos and attention to detail. As an intern, I can only hope to produce a video that meets…
Read MoreQuick Ways to Ensure Mobile Video Optimization
In the fast-paced world of mobile video optimization, efficiency is key. From responsive design to strategic call-to-action elements, there are quick ways to enhance your mobile video performance. By mastering the art of efficient encoding techniques and deploying effective video marketing strategies, you can elevate your content above the noise. Stay tuned to uncover how…
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