Archive for March 2016
Capturing the MIT 2016 Doctoral Research Forum: A Day with Skillman Video Group
Skillman Video Group had the pleasure of working with MIT for the 2016 Doctoral Research Forum, which was held at one of MIT’s campuses overlooking the Boston harbor. This wasn’t the first time SVG has worked with MIT. Over the years, we have developed a strong relationship with the college, filming numerous presentations and projects…
Read MoreActions to Optimize Your Videos for SEO
When it comes to optimizing your videos for SEO, the balance between creativity and data-driven decisions is vital. You may have engaging content, but without strategic optimization, your videos might not reach the audience they deserve. By implementing a few key actions, you can greatly improve your video’s performance in search results. From keyword research…
Read MoreChoosing the Perfect Background Music for Your Video: A Guide to Enhancing Emotion and Engagement
Some say music is the key to happiness, but taste in music differs from person to person. Someone who enjoys the soulful country music of George Strait might not consider Taylor Swift’s pop music to be as blissful. When it comes to incorporating music into a video, the outcome can be either effective or a…
Read MoreTips for Influencer Marketing
In the dynamic landscape of influencer marketing, the strategic selection of the right influencer can be a make-or-break factor for brands aiming to connect with their target audience. However, beyond mere selection lies a nuanced process of relationship-building and content curation that can greatly impact campaign success. As brands navigate the domain of influencer partnerships,…
Read MoreFair Use Unveiled: Essential Insights for Navigating Copyright Law
In navigating the intricate realm of intellectual property, the unveiling of fair use principles offers a crucial lens through which to decipher the complexities of copyright law. As we delve into the nuances of fair use and its impact on creative endeavors, a deeper understanding of the rights and obligations surrounding the utilization of copyrighted…
Read More3 Quick Marketing Tips for YouTube
If you’re reading this post, then there’s a good chance that you already understand the importance of creating an online presence for your business. But you might doubt the internet’s value for increasing your business’s revenue. Doubts like these are completely valid, but digital publishing platforms like YouTube and Vimeo are an indispensable tool for…
Read MoreBuzzFeed Marketing Strategies: Harnessing Diverse Platforms for Maximum Engagement
BuzzFeed marketing strategies harness the power of diverse platforms like YouTube, Facebook, and Instagram, tailoring content to engage audiences effectively. By evaluating metrics aligned with campaign goals and adapting to market trends, BuzzFeed maintains relevance. Their success lies in analyzing audience engagement beyond views and clicks, highlighting the need for personalized, data-driven approaches. Embracing this…
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