Archive for January 2016
Video Marketing and Video Production Secrets Revealed
As you explore the domain of video marketing and production, you’ll find a treasure trove of insights waiting to be discovered. From unraveling the mysteries behind viral videos to revealing the secrets of SEO strategies, each blog post holds a key to unleashing your potential in the digital landscape. Immerse yourself in the world of…
Read MoreBoosting Boston Businesses Through Online Videos
To enhance your Boston business’s online presence, consider the impact of utilizing video marketing strategies. Engaging your target audience through compelling visuals and storytelling can lead to increased brand awareness and customer engagement. By creating diverse video content tailored to your audience’s preferences and habits, you can establish a strong digital presence that sets you…
Read MoreGoogle Panda and its Effects on Search Engine Optimization
The evolution of Google Panda has redefined the landscape of SEO practices, emphasizing the significance of quality content and user-centric strategies. As websites navigate the intricate world of search engine rankings, the delicate dance between optimization techniques and content value becomes paramount. Understanding the nuanced effects of Google Panda on digital visibility is essential for…
Read MoreBoston Business Journal Advocates for Video Marketing
(January 15, 2016) – Since this blog started back in 2009, our writers have championed online and video marketing. It seems like we were ahead of the curve. In a recent Boston Business Journal article, media gateways and measuring data are among the “5 public relation trends to watch in 2016.” Media Gateways Media outlets have multiplied over…
Read More2016 Online Marketing Trends
(January 10, 2016) – Storytelling is a big part of any marketing strategy. With that said, in a recent Boston Business Journal article, the significance of storytelling is confirmed, along with the more public relations trends to watch in 2016. Content must be Uniform In the article “5 Public Relation Trends to Watch in 2016,”…
Read MoreCreating a Compelling Sales Video for PerkinElmer: A Behind-the-Scenes Look
Building Lasting Relationships Through Video Production When it comes to any video production shoot, we take pride in building lasting relationships with a company. This commitment is why Arrco Medical recruited SVG for the second time to create a sales video for PerkinElmer, which will be shown to their sales staff and customers. Last summer,…
Read MoreTV Advertising vs. Video Marketing: A Data-Driven Showdown for Modern Marketers
Imagine you’re choosing between a lighthouse and a laser pointer to guide your marketing efforts. TV advertising, like the lighthouse, casts a broad beam, reaching a wide audience but at a hefty cost. On the other hand, video marketing, akin to the laser pointer, allows for precise targeting and flexibility on digital platforms. You might…
Read More