Archive for August 2015
The B-Roll Breakdown: Unlocking the Secret Ingredient in Video Storytelling
One of the most common questions that we receive when on set is, “What is B-Roll?” A term widely used in video production is often lost on those who aren’t used to hearing it. Understanding B-roll is crucial for anyone involved in the production process, as it plays a significant role in the narrative structure of…
Read MoreEfficient Production Techniques for Hospital Interviews by Skillman Video Group
A Week of Diverse Video Shoots Last week was particularly bustling at Skillman Video Group. Our schedule was packed with significant shoots, starting with two days spent filming at a construction company early in the week, and culminating on Friday with a crucial project at Brockton Hospital, commissioned by Jennings. Setting the Scene at Brockton…
Read MoreCapturing the Dynamics of Bond: A Challenging Outdoor Video Shoot
Final Day on Set with Bond Skillman Video Group wrapped up its final day of filming for Bond‘s new branded video, marking the end of a series of shoots designed to capture the diverse facets of the company. This last session was crucial to gather the remaining footage needed, featuring various employees against dynamic backdrops…
Read MoreCapturing the Essence of Bond: A Comprehensive Branding Video Shoot
Early Starts and Strategic Planning When working with construction companies like Bond, early starts are part of the job. Skillman Video Group (SVG) was on location in Everett, Massachusetts, by 7:00 AM on Monday, prepared to tackle a substantial branding video project. This video aimed to feature over 25 interviews with company employees, each set…
Read MoreOptimizing Video for Social Media Channels | Enhance Engagement & Reach
When managing multiple social media channels, you might think that creating video content for each platform is too time-consuming. However, by tailoring your videos to suit the unique characteristics and audience preferences of each channel, you can greatly enhance engagement and reach. Understanding the nuances of Instagram, TikTok, YouTube, and Facebook can help you create…
Read MoreEssential Tips for Choosing the Perfect Video Shoot Location
Choosing the location for your video is another vital step in the pre-production planning for your shoot. Where you choose to shoot matters; it really is all about location. There is such a distinct power in visual language, and the backdrop you decide to use communicates so much before the first words are even spoken. There’s…
Read MoreCapturing Essence: The Inspiring Journey of Arianna Skincare’s Founder
Bringing a Visionary’s Story to Life This week at Skillman Video Group (SVG), we embarked on an exciting project to showcase the dynamic and inspiring life of the founder of Arianna Skincare. The video shoot was designed not just to tell her story but to visually represent her journey and influence through vibrant and engaging…
Read MoreRapid Response Filming: A Heartwarming Surprise for a Purple Heart Veteran
Urgent Requests and Swift Execution This week at Skillman Video Group, we demonstrated our capacity for rapid response when Aspen Dental approached us with an urgent request. The task was clear and the timeline tight: they needed a video shot and ready for initial viewing within just a few days. By Monday, the project was…
Read MoreYouTube Says Goodbye to Google+
(August 7, 2015) – Google+ has always felt like more of a necessity than anything else, providing many users with the feeling of being forced onto a bandwagon. Well, those who have been griping now have particular reason to rejoice. Google recently announced that, as part of a large-scale upgrade, they will no longer force…
Read MoreBoost SEO with Video: Transform Your Online Presence
Did you know that incorporating video content into your SEO strategy can have a profound impact on your website’s search engine rankings? By optimizing your videos with the right keywords and metadata, you can enhance your visibility online and attract more organic traffic. But that’s just the beginning. Stay tuned to discover how video can…
Read More