Archive for July 2015
The Teleprompter Debate: Exploring Its Impact in Video Production
In the field of video production, the teleprompter stands as a tool that sparks debate among professionals. Some advocate for its ability to enhance delivery and maintain a polished appearance, while others argue it may hinder authenticity and connection with the audience. The question of whether to embrace this technology or rely on traditional methods…
Read MoreOn-Location Success: SVG’s House Call Shoot for International Presentation
Adventures in On-Location Shooting Skillman Video Group (SVG) recently embarked on an on-location shoot that brought unique challenges and unexpected opportunities. Our mission was simple but crucial: to film a client delivering a speech in her home in Amesbury. This video is destined for an international audience, as it will be presented at a conference…
Read MoreMastering Video Production: Overcoming the 8-Second Attention Span Challenge
In the digital age, where the average attention span is often compared to that of a goldfish, video producers face the daunting challenge of capturing and maintaining audience engagement within a mere eight seconds. This phenomenon, known as the “8-Second Attention Span,” is influenced by the overwhelming flood of information and stimuli that bombard viewers…
Read MoreMastering the Art of Balanced Shooting: A Guide to Creative Success in Video Production
In the world of video production, achieving creative success hinges on the ability to strike a delicate balance in shooting style. This equilibrium between structured planning (shooting to edit) and artistic spontaneity (shooting for coverage) is not merely a matter of technique but a fundamental approach that can elevate the visual narrative to new heights.…
Read MoreBehind the Scenes: Crafting a Professional Doctor Interview at Babson College
Preparation and Execution at Babson College Skillman Video Group recently undertook a video production project involving an in-depth interview with a professional doctor, hosted at the scenic Babson College campus. Unlike previous projects, this shoot demanded a half-day of intense activity, testing the crew’s efficiency and preparation skills more than usual. Setting the Stage for…
Read MoreMastering the Art of Casting for Video Production Success
Once you have your script or video outline, the gear, and the crew, you just need one more essential thing: your cast. Casting for video production is not as easy as one would think. The right casting choice means already taking a big step in creating a successful video. Choosing the perfect cast involves more…
Read More3 Steps for Building Effective B2B Relationships
To cultivate successful B2B relationships, you must first establish a unique brand presence that sets you apart from the competition. By emphasizing your distinctive qualities and innovative strategies, you can capture the attention of potential partners and create a solid foundation for collaboration. Once you have piqued their interest, the next step involves fostering genuine…
Read MoreEnhance Social Media Engagement with Effective Visual Content Strategies
Visual content is a cornerstone of successful social media marketing, driving higher engagement and interaction rates. Statistics show that visuals like images and videos receive considerably more clicks, favorites, and shares on platforms like Twitter and Facebook. Leveraging visual content not only captures audience attention but also aligns with the preference for concise formats, especially…
Read MoreVisual Foot Care’s Training Video Series: A Seamless Production Journey
Finalizing the Visual Foot Care Series Skillman Video Group recently completed the production of a series of medical training videos for Visual Foot Care. The last day of shooting took place on July 1, 2015, marking the end of a series that had seen two prior filming sessions in June. This final shoot was relocated…
Read MoreRevolutionizing Investor Communication with Video: A Case Study with Clough Capital
Efficient Video Solutions for Investor FAQs Skillman Video Group had the unique opportunity to spend a morning with the CEO of Clough Capital Partners, L.P., creating a marketing video designed to streamline communication with investors. The objective was clear: answer frequently asked questions through a concise and engaging video format, providing investors with an accessible…
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