Go Mobile! Mobile Marketing Strategy in 2015

(June 16, 2015) – With more than half of the U.S. owning a smartphone, mobile marketing is something that everyone should get behind.  By definition, mobile marketing is marketing on or with a mobile device. It “can provide customers with time- and location-sensitive, personalized information that promotes goods, services and ideas”, as Matti Leppaniemi writes.…

Read More

Transforming Medical Training: Behind the Scenes of Visual Foot Care’s Innovative Video Production

Initiating the Project with Precision Skillman Video Group recently embarked on an exciting project, producing a series of medical training videos for our client, Visual Foot Care, based in North Smithfield, Rhode Island. Our team dedicated several weeks to meticulous planning alongside the client to ensure the final product would meet their high expectations and…

Read More

The Power of Storytelling in Content Marketing: Your Brand’s Secret Weapon

storytelling - woman reading a book, stylized

“What’s your story?”  For any number of businesses and companies, this can come off as something of an intimidating question because many can’t easily answer it.  The reality, though, is that your storytelling is the key to fruitful, long-term success.  Without a story, a company or business is just one of many in an expansive,…

Read More

LinkedIn: The Business Powerhouse for Marketing Success

As businesses navigate the complex landscape of digital marketing, one platform stands out as a beacon of opportunity: LinkedIn. With its vast network of professionals, this powerhouse platform offers a unique chance for companies to establish credibility, generate high-quality leads, and drive revenue growth. But, harnessing LinkedIn’s full potential requires a strategic approach. By exploring…

Read More