Archive for March 2015
Driving Business Growth: Unleashing the Power of B2B Marketing and Social Media
In the domain of B2B marketing, the integration of social media has redefined industry standards and strategies. From establishing thought leadership to nurturing client relationships, social platforms have become indispensable tools in the modern business landscape. But how can businesses truly leverage the power of social media to maximize their impact and reach? By exploring…
Read MoreMaster Link Building Techniques for Enhanced Website Visibility
If you’re entering the digital marketing domain, understanding the nuances of link building is essential. It’s not just about gathering any links; it’s about securing the right ones that enhance your site’s credibility and visibility. As you start on this journey, you’ll learn that quality trumps quantity every time. But how do you identify those…
Read MoreSkillman Video Elevates MIT Sloan’s Doctoral Research Forum with Expert Videography
Documenting Academic Excellence at MIT Sloan Last Friday, Skillman Video Group had the privilege of documenting the annual Doctoral Research Forum at the MIT Sloan School of Management. Tasked with providing high-quality content with a quick turnaround, our team was determined to ensure that this year’s dissertations were meticulously captured and made readily available to…
Read MoreGoogle’s New Mobile Update
(March 19, 2015) – Google’s upcoming mobile algorithm update will, according to Google, have an impact on more sites than either the Panda or the Penguin updates did. The key point of this update is to solely affect and improve mobile search results. The as-of-yet unnamed update will roll out April 21st, giving sites a bit…
Read MoreLogic Vs. Emotion: Video Marketing Dynamics
In today’s competitive landscape, video marketing necessitates a nuanced understanding of the interplay between logical arguments and emotional appeals. The choice between logic and emotion is not merely a stylistic preference but a strategic decision that influences audience engagement and conversion rates. While logic provides the foundation of credibility and rationality, emotion fosters connection and…
Read MoreSecrets of Compelling Client Testimonial Videos | Video Production Tips
When it comes to client testimonial video production, the power of authentic storytelling cannot be understated. Imagine capturing the essence of a satisfied client’s journey, narrated in their own words, and visually brought to life through carefully selected footage. The impact these videos can have on your brand’s image and reputation is profound. By exploring…
Read MoreCapturing Art and Ambiance: SVG’s Video Production at Park West Gallery Auction
A Prestigious Event at the Ritz Carlton Last week, Park West Gallery hosted an exclusive art auction at the luxurious Ritz Carlton in downtown Boston, and Skillman Video Group (SVG) was there to capture every moment. The event was not just about the auction itself; it was a celebration of the extraordinary talent of Autumn…
Read MoreShowcasing Innovation: Skillman’s Video Coverage at MIT Enterprise Forum 2015
On-Site at MIT Enterprise Forum for Connected Things 2015 Last Thursday, Skillman Video Group was once again at the heart of technological discourse, on location at the MIT Enterprise Forum for Connected Things 2015. Marking our fourth consecutive year collaborating with the Enterprise Forum, we were tasked with creating a compelling marketing video that would…
Read MoreLEDs Revolutionize Web Video Lighting Efficiency
The advent of LEDs has undeniably transformed the landscape of web video lighting, elevating efficiency to unprecedented levels. Their superior energy-saving features and adaptability have reshaped the way online content creators approach lighting setups. With the ability to effortlessly adjust to various color temperatures and provide consistent illumination, LEDs offer a promising solution for enhancing…
Read MoreBehind the Scenes: Crafting Compelling Interviews for Ducere Foundation
Embarking on a New Venture with Ducere Foundation This week marked the beginning of an exciting project for Skillman Video Group as we started work with one of our newest clients, the Ducere Foundation. Our task was to capture in-depth interviews with three high-level industry thought leaders, each renowned for their unique contributions and achievements…
Read More