Archive for February 2013
Elevate Your Marketing Videos with Powerful Branding Techniques
Incorporating branding elements into your marketing videos is more than just placing your logo strategically. It’s about creating a cohesive visual identity that resonates with your audience on a deeper level. By infusing your brand’s personality and values into your videos, you can establish a connection that goes beyond mere recognition. But how exactly can…
Read MoreUnlocking the Magic: Narrative Structure in Marketing Videos
Video, and online marketing in particular, is an economical medium. There should be no extraneous or excessive material in the course of the video’s short duration. The best way to ensure this is to stick to the tried and true formula of narrative structure employed in a variety of ways by countless artists and videographers.
Read MoreUnleash the Power of Narrative in Video Marketing | Drive Impactful Connections
In the world of video marketing, narrative stands as a cornerstone for brands seeking to captivate and engage their audience on a deeper level. By skillfully crafting stories that resonate with viewers, companies can forge lasting connections that transcend mere product promotion. The art of storytelling in video marketing goes beyond mere entertainment; it has…
Read MoreForbes Magazine Illuminates The Importance of Online Video: Why It’s Essential for Your Marketing Strategy
In today’s digital landscape, video has emerged as a vital tool for content marketing. With the rise of platforms like YouTube, TikTok, and Instagram Reels, consumers are increasingly drawn to video content, making it an indispensable part of any robust marketing strategy. The importance of online video is further supported by a recent Forbes magazine…
Read MoreSVG Gets Animated with New Real Estate Marketing Project
On Tuesday, February 12, SVG collaborated on a series commercials with John & Dan Gollinger, two real estate guru’s, as they launched the “next generation real estate marketing.” While the shoot was limited to a talking head and voice-over production between both parties, SVG has a lot more in store for this project than a simple multi-cam structure. With professionals working in Adobe’s After Effects, Motion, and Illustrator, SVG is launching a new approach to marketing using animated video(s), full of intricate designs and enlightening graphics to better communicate the logistics of the Gollinger clan’s new business strategies.
Read MoreCharting New Waters: Gloucester’s Maritime Future Through SVG’s Lens
A Glimpse into Gloucester’s Maritime Conference On February 7th, Skillman Video Group, in collaboration with Mills PR, ventured to the picturesque town of Gloucester, renowned for its tranquil streets and stunning ocean views. Our mission was to document the Maritime Conference, a pivotal event aimed at reshaping Gloucester’s economic landscape by expanding beyond traditional fishing…
Read MoreMastering Marketing Synergy: Elevate Your Brand with Strategic Media Integration
Admit it: when commercials come on during the Super Bowl, you perk up. The room goes silent. Chicken wings pause half way to mouths, as everyone tunes in to watch the very best, or at least the most talked about, advertisements of the year. And when it comes to viral marketing or a long-term advertising campaign, these are often the same thing. A successful marketing campaign shares a lot in common with successful storytelling across a variety of media. Much as a great episode of Mad Men entices new audiences and propels its viewer ship to tune in next week, a great marketing campaign hooks its intended audience and gets people talking. A stellar advertisement evokes a reaction, makes the viewer look forward to more, and tells a clear story. As long as the story is clear and the methodology behind its delivery consistent, it will undoubtedly cause people to stop and take notice.
Read MoreMastering the Art of Storytelling through Video | Unleash Emotional Connections
As we mentioned in our last post, Skillman Video Group was recently hired to produce a marketing video for the Boston area non-profit, Teacher’s21. After what we call “the discovery process” which involves hours of on-site interviews and studying the client’s printed material (if pertinent) or other information, the producers at SVG will start the “pre-production” phase of developing the script. This phase is crucial for the success of the video project and will set the entire process on a good foundation that will ensure excellence in the finished product. It is during this phase of production where we take the massive block of information obtained at the discovery meeting and slowly but surely chisel it down as the video starts to take shape.
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