Archive for November 2011
The Viral Video Virus: Challenges of Viral Video Marketing
Anyone can shoot decent looking video on an iPhone, but can they add quality sound, smooth editing, and a concise story? Who is the audience? Is the video intended for the Web only or will it have internal purposes? Is its sole intention to make people laugh or to convey a serious message, or both?
Read MoreRevolutionizing College Applications with Smart Track Toolkit’s New Marketing Videos
While we here at Skillman Video Group do our best to simplify video production for our clients, the folks at Smart Track work to make the incredibly laborious process of college applications not only easier, but more time and cost effective for both prospective students and their parents.
Read MoreEnhancing Traditional Medicine Marketing with Client-Centric Video Content
Each video showcases a different aspect of the HolliBalance Well-Being Center’s commitment to delivering the best quality care to their patients. Testimonials are a tried and true way of bringing new clients in; prospective customers feel more of a connection to real people recounting their experiences than to an actor or simply a voiceover. It’s like hearing the news from a friend. The stretching video can be an excellent way to gather interest as well. If a potential client comes across the video online and tries the exercise, they will be more likely to look and see how else Hollibalance can help them in other areas.
Read MoreCapturing NFC Technology at MIT Enterprise Forum | Skillman Video Group
With proper optimization, data indicates that video content yields a 53% better chance of getting on Google’s front page. However, at Skillman, we believe that video for video’s sake is dangerous as quality DOES matter to your audience. As video becomes more important and easier to shoot, organizations can’t afford NOT to have it. Contact us today to see how high quality video content can help with your online marketing initiatives.
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