Archive for October 2011
From Internship to Industry: My Cinematic Journey with SVG
For the past four months I have been fortunate to hold an internship at Skillman Video Group. I came here after working as a professional in film, television, and commercial production for a number of years. I’m working on a career shift and SVG was the perfect place to combine my production experience with my social media hobby. What happened with me and SVG over the summer?
Read MoreEnhance Your Website’s Home Page with Engaging Video Content
The impact of a video on your website’s Homepage can be significant. It plays a key role with conversions since it can give viewers an immediate and visceral experience on what it would be like working with you. A video can also help with Search Engine Optimization and driving search engine traffic as well since you can optimize them with landing pages and strategic linking. Not to mention the use your video may have with Social Media!
Read MoreEnhancing Digital Marketing Through Blogging: Insights from SVG’s Latest Webinar
This month Skillman Video Group used live, interactive, social media to talk to local businesses about interactive social media. Cambridge Chamber of Commerce hosted our webinar important blogging is for business and solutions to get one started. From the comfort of their offices and homes, attendees could watch and talk with SVG’s Principle, Christina Skillman, as she delivered her presentation.
A blog is an easy way to start using social media to market your business, interact with customers, and increase search engine visibility. This is what we do here at SVG everyday and it works for us. It works for any business.
Read MoreInnovative Video Marketing Strategies for Job-Seekers | Stand Out & Connect
The Boston Globe recently featured an article by Scott Kirsner, “Social media advice for job-seekers, from CEOs, HR execs & recruiters,” in which Kirsner posed the following two questions to company CEOs, hiring managers and bloggers alike:
1. What should candidates be doing with social media outlets like Twitter, Facebook, LinkedIn, and blogs to improve their chances of getting a job?
2. What shouldn’t they be doing?
Read MoreTwitVid = Twitter + Video
Twitter is cool, right? Celebrities, businesses, non-profits and average-joes all use Twitter to spread their message 140 characters at a time. Web video is cool too. You can use it to advertise your products, ask for money, rant about politics, and show cute kittens. What if you could combine the two? That would be internet coolness squared! Or would it?
Read MoreNavigating Social Media for Business Success: Choosing the Right Platforms
As your company expands it’s social media web to more and more sites it can be difficult to maintain your social media program. Luckily most websites offer integration. Even better, though, is to figure out which ones best suit your company.
The trick to making social media easy is finding your audience on the web and setting aside a little time for conversations with them. You can do as little or as much as you’d like, but you need to do something. Soon.
Read MoreEvolution of Video Marketing: Linking Past, Present & Future
“Is the Corporate Website a Digital Dinosaur?” asks ClickZ author Lauren Price. Whatever the latest medium, social video marketing has a proven record to reach perspective clients online with outstanding results. The beauty of internet marketing is that you can combine all the elements in a unique, purposeful way.
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