Archive for September 2011
Kickstarter and Video: Revolutionizing Crowdfunding with Engaging Visuals
Do you have an idea or invention, but lack Venture Capitalist friends? Check out Kickstarter the web 2.0, social-media, crowd source VC fund. Companies, artists, designers, activists, and storytellers appeal to the world-wide-web for funding and launch their ideas from the collective small donations of many.
Kickstarter is also an unlikely host to a wide variety of marketing video examples. Each and every Kickstarter project must have a video pitch. Kickstarter clearly recognizes that video is essential to marketing your ideas. If you don’t have video, you might be missed.
If you don’t know where to start with marketing your company, follow Kickstarter’s lead.
Read MoreThe Next Step in Social Video is Google+ Hangouts
As you might already know, Google bought YouTube back in 2006, and the company has been working on integrating the two sites ever since. One of the latest features allows users to watch YouTube videos with up to 10 friends via Google+.
With the increased emphasis on sharing content, creating an excellent video that will keep viewers entertained is now more important than ever. It can be a daunting task to produce a video that people will want to share with their friends, but fortunately for you, Skillman Video Group is up to the task!
Read MorePrecision in B2B Legal Marketing: SVG’s Video for Massachusetts Dispute Resolution Services
Skillman Video Group shot a legal marketing video for Massachusttes Dispute Resolution Services, a mediator in Salem, MA. We redesigned the firm’s website this summer and founder Brian Jerome wanted to create a video that would let his potential clients get to know him and his firm a little better. This legal marketing video was unique because it was directed soley at attorneys seeking mediation, not the general public.
This client reminded me most of our B2B clients: They have a small target audience and are free to speak in depth about “inside-baseball.”
Read MoreFast-Track Video Production: SVG’s Live Event Success at FutureM
Shopximity invited SVG to tape their presentation at Future M, a marketing conference held in Boston focusing on the impact of technology on marketing. They asked us to shoot, edit, and upload a video of their presentation in 24 hours. They wanted to get the video up while the conference was still going on. It’s like a well-produced video tweet from Shopximity. The idea of video at the speed of twitter is especially interesting to us. Instant video production might be perfect for clients who want to post while traveling or at events or any situation where time is crucial.
We’re going to stay ahead of this trend and keep providing fast, high-quality content.
Read MoreMake ‘Em Laugh: “Old Timey Marketing”
This summer on our blog I have written about social videos that use entertainment alongside information to market a company or organization.
To demonstrate how this approach might work for your company Skillman Video Group made a 2-minute social video. The idea was to create something cinematic and entertaining while advertising our social media and marketing services to a target audience, namely organizations and companies that lack modern interactive marketing campaigns.
This is a new type of service Skillman Video Group wants to offer to certain clients who would benefit from a more lighthearted, mass-appeal approach. We’d love to collaborate with clients to produce more of this style.
Read MoreEnhanced Brand Engagement Through Videomercials | Transforming Marketing Strategies
Welcome the the premier of our newest social video!
We are excited to show you our new videomercial service. These videomercials are perfect for companies and organizations that want to utilize a more entertaining approach in their marketing. This can be the kind of video that hooks new prospects, B2B partners, clients, customers, job candidates, and so on while a more straightforward marketing video and web content reels them in.
Read MoreBehind the Scenes at SVG: Editing “Old Timey Marketing” Video
“You make three films. There’s the film you write, the film you shoot, and the film you edit.”
Shooting is unglamorous. Shooting a film or video is an inherently structered, regimented, slow, and often tedious process for the crew. On set you are really following the the instruction manual laid out in the script. The creative inspiration comes from the writers, but questions of structure, pace, and taste go to the editors. The writer finds the diamond, the director digs it up, and the editor cuts it into a thing of beauty.
That’s why production companies like SVG exist: To collaborate with clients on branding and content, go through the process of shooting, and craft everything into a cohesive well-paced social video.
Read MoreUn-Space-Jamming Your Web Design
Remember that Michael Jordan, Bugs Bunny flick called Space Jam from 1996? Somehow over 15 years no one at Warner Brothers bothered to update the film’s website. Why am I bringing this up? If your website looks like that, you need to update it. Your website is a modern-day business card. If it is ugly, hard to ready, and shows incorrect information, it will hurt you.
SVG websites are where your marketing video, social media, and SEO can all come together.
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