Archive for August 2011
Video for a Cause: An Impactful Fundraising Project with Al Huda Society
Last week Skillman Video Group had the unique opportunity to videotape two Ramadan services for the Al Huda Society in Chelsea, MA. Al Huda is in the process of creating a permanent home for themselves, but they are short funds to complete the project. The organization had difficulty scripting, scheduling and shooting their own video and lacked the equipment, skills, and experience to execute their plans.
Frustrated, they called SVG. Fundraising videos are one of our specialities.
Read MoreWho Needs Social Media Marketing? Everyone.
Social Media acts like an international word-of-mouth campaign. People from everywhere can follow your company’s work through blog posts, yelp reviews, and so forth and pass word on to their friends. It’s about shares, not clicks.
We believe that social media is key to marketing your company today, not just for promoting your SVG-produced videos. We set our clients up with a social media campaign that will promote their company, boost SEO, and encourages client retention. This is why Skillman Video Group provides social media services to our clients. When combined with SVG-produced videos and web design your company gets a complete marketing package.
Read MoreHarnessing the Potential of Long-Form Educational Videos
With our ever-shorter attention spans becoming a cliché, why would anyone make a 45-minute web video? SVG and Hebrew at the Center think it works in education, which is why we keep working together on lecture videos. When TED posted their lectures online 2006 they gained 500 million viewers in just two years. Millions want the in-depth content that a longer video contains. That’s the kind of audience you could reach if you take your lectures out of the classroom and onto the web.
Read MoreNew Social Media, Branding, and Website Services at SVG
What comes after we shoot your video? SVG now offers a number of new services that might interest you: Websites, branding, blogging, social media, SEO, and more. SVG works with our clients to develop your brand, website, and social media to create the first impression you want. You can read more about our services here. Take a look at our portfolio to see how we’ve helped other clients market themselves.
Read MoreBehind the Scenes at SVG: On Set for “Old Timey Marketing” Video
Skillman Video Group spends so much time helping our clients market their companies that we rarely get the opportunity to market ourselves. When I began my work at SVG, I decided to make a cinematic commercial for our social media services, something more broad and involved than our usual work.
If you’d like to know more about how we made our social video just leave a comment. Also check out the Behind the Scenes photos on our Facebook page.
Read MoreShowcasing Professionalism: The Impact of Video Marketing in Law Firms
This week we shot a legal marketing video at Fields and Dennis, a family law and estate planning firm. This was another example of our quick and easy production approach like our work at here. We like to call these short marketing pieces Videomercials. Check out other examples on our portfolio page.
Read MoreCreative Video Marketing in B2B: Inspiration Studios’ Success Story
While I was writing my last piece about DSLRs I was reminded of a popular B2B social video campaign for a camera rental house in Australia. Inspiration Studios produces a marketing video series discussing new technology. To anyone familiar with camera tech, these videos are hilarious.
The videos get a few thousand hits which doesn’t seem like much compared to the millions that Tay Zonday gets, but everyone in Melbourne’s production industry watches them. And that’s what is important. The videos and humor are directed at camera geeks and producers, not the general public. The series has made them stand out as the “cool” place to rent camera gear in Australia.
Read MoreDSLR Cameras in Marketing Videos: Bringing Cinematic Quality to Your Brand
SVG has caught the DSLR bug and and we used a Cannon 7D for our Hebrew at the Center social video. What a difference it made! Our client received a high quality, cinematic-looking marketing video. If you want a cinematic looking marketing video a DSLR, like our 7D, is definitely your best option. A DSLR will make your social video look more professional and stand out.
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