Archive for July 2011
On Writing Content: Transform Your Content Strategy with Powerful Storytelling Techniques
Stephen King said of writing, “The scariest moment is always just before you start.”
We think that is why many businesses don’t make marketing videos. They don’t know how to develop content. Skillman Video Group works with clients to develop content for social videos. We can do the writing and you can focus on your day-to-day business.
Read MoreOgilvy & Mather Champions Video Marketing with New Specialty Practice
Ogilvy & Mather, a well-known international marketing firm founded in 1948, that has worked with big-name clients like IBM, Greenpeace, Ford, and DuPont, has “formally launched a specialty video practice, a unit that has been in development for two years.” The press release went out July, 21, 2011. At Skillman Video Group (SVG), we know the value of video marketing for businesses who want to make their individual voices heard online, effectively and efficiently.
Read MoreDriving B2B Engagement: The Story of YouTube’s ‘Car’ Videos and Social Media Synergy
I wanted to share another example of B2B social video I found this week featuring a miniature car, a yeti, and tons of interaction. Back when YouTube was still seen as a place for funny cat videos and 80’s music videos they wanted to attract marketing creatives to the YouTube platform. Now, of course, YouTube is THE place to upload your social marketing videos. The “Car” videos were instrumental in attracting a young, artistic following.
Read MoreLegal Marketing Videos: A Success Story with James Brady and Associates
One of the challenges of shooting legal marketing videos is avoiding the typical, clichéd lawyer voice you hear in commercials. James Brady wanted to present a friendlier, more approachable face and avoid the histrionic, pushy approach seen in those scary black-and-white commercials on daytime TV. Mr. Brady is naturally a friendly guy, so we didn’t have to coach him.
Read MoreGoogle+ Makes the Rounds
(July 18, 2011) – This past week, Google unveiled its new social networking platform, Google+, to selected users. The site features much of the same functionality as Facebook and Twitter, but with a twist. One can still chat with friends, share photos and other content, and follow brands or celebrities. However, Google+ aims to mimic…
Read MoreUnderstanding the Difference: Advertising Videos vs. Marketing Videos
Advertisements are a net. Marketing videos are a spear. The net is good for catching a bunch of small fish if you drag it for long enough. The spear is better if you want to be sure to quickly catch something big.
Read MoreFrom Celluloid to Digital: Revolutionizing Film Production and Distribution
In the days of film — real celluloid with images stored as silver shadows — it was too expensive to print every take from the camera negative. Now that celluloid film is largely a thing of the past and video is so cheap, filmmakers can make economical use of nearly every take. In these days it’s not about what you “print,” but how you “print it.” SVG can help you “print” your marketing videos.
Read MoreCut! The Art and Evolution of Editing
I remember my college days sitting for hours at a Steenbeck cutting and splicing a five minute short film, getting to know every frame intimately. There’s something about the tactile act of physically cutting film by hand and splicing it with tape to create a sequence that helps an editor get to know the film intimately. Nowadays it is so easy to edit video digitally on their home computer that an entire generation of filmmakers has never actually “cut” film. But don’t think good editing is not still an art.
Read MoreAction! Propelling Narratives Forward
When a director says “Action” that exactly what he wants to see: Characters with an objective doing things to each other to achieve their objective. Actors think in these terms. What am I trying to do in this scene? What is my obstacle? Who am I working with or against? Why? It works the same way in marketing. What are you trying sell? To Whom? Why? We help answer these questions by developing your content and writing marketing copy.
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