Archive for June 2011
Camera! Shaping the Art of Visual Storytelling
Digital video technology changes so often that it’s nearly impossible to keep up, unless it’s your full time job. That’s why production houses like Skillman Video exist: so you don’t have to purchase and learn new technology every week. Video experts can choose the most appropriate camera equipment to use for your shoot.
Read MoreLights! Adding Depth to Visual Storytelling
The difference between the cinema and YouTube is lighting. Okay, there are other differences like wardrobe and make-up and set decoration, but good lighting is the most noticeable. Film cinematographers will spend hours lighting a scene. Documentary crews get by with a few small lights and bounce cards. But they still make their work look better than what you see on the web. That’s the kind of lighting we do at Skillman Video Group: simple, elegant, and fast. A simple three or four point lighting scheme not only makes your video look professional, but you have to know how to get it just right. That can only come with practice. Check out some of our behind the scenes pictures on flickr to see our lighting setups in operation.
Read MoreViral Marketing Mastery: Behind the Crying Cat Video Phenomenon
Check this eHarmony dating video out, then come back here. At first it seems to be an amusing online dating profile video about a girl who has these ridiculous histrionic displays when she thinks about cats. Something about it seemed just a little disingenuous to me.
First, who would post such a humiliating video of themselves? Second why was this the first video posted on this account? Third, is the only other video in the account which was posted just after this one an attempt to make the account appear older? Is this just a joke? I think it might be a cleverly disguised social marketing video posted by eHarmony.
Thomas Barnett’s Revolutionary Multimedia Strategy in B2B Marketing
Barnett has been a master of employing a multimedia approach to marketing his company and spreading his ideas for global peace through economic integration and military reform. He knows how to leverage all types of media: print, radio, television, blogging, twitter, and social video. He should serve as a model for other B2B focused enterprises and agencies. This is the kind of integrated marketing solution that Skillman can provide to our clients.
Read MoreEnhancing Your Brand with Corporate Videos: Reasons to Embrace the Trend (Part Two)
So you’ve advertised your service on your website, and boasted your daily achievements in your blog, and pitched ideas at sales meetings. Maybe you feel like your potential customers still aren’t seeing your company’s work. If only you could show them somehow…
Read MoreNavigating Social Media for Businesses: Can Twitter Truly Hear You?
Social Media interaction among peers and businesses brings a new dimension to the field. It’s a progressive concept for consumers and the brands produced and services provided by companies around the world to have a direct, civil conversation. It’s a symbiotic relationship that sites like Quora, a Q&A forum and InboxQ, a business feed service, want to help sustain.
Read MoreFrom Interruption to Engagement: The Transition to Inbound Marketing
Inbound marketing such as the program developed by Skillman Video Group called “Social Video Marketing” is rapidly taking over for outbound marketing (cold calling, direct mail etc). Search engines, blogs and social media put companies in a position to be found. When this happens, the prospect takes the initiative and they become a “qualified” prospect. Just ask a sales person about the value of a qualified prospect, and the high rate of conversion to a new customer. Better yet-ask them how many telemarketing calls it takes and at what cost.
Read MoreThe Compelling Case for Corporate Videos: Unpacking the Benefits (Part One)
I am guessing that you are among the 200 million monthly viewers of watch video on the web. You have probably noticed that everyday more companies are posting video content. It’s become a powerful tool for marketing, and not just for deodorant. Are you missing out on video marketting? If you have your doubts about creating social videos for your company, read on.
Read MoreRevolutionizing Education Marketing with Video: A Case Study at Bedford Montessori School
Skillman Video Group makes a marketing video for education at Bedford Montessori School to inform parents of their unique methods.
Read MoreUnveiling the Mystery: The Journey of the SEO Guru
Please note that you can’t hire the SEO Guru to work on SEO for you. He will only give you advice if you seek him out. If you wish the leads to flow like the river of the gods. Then you must hire Skillman Video Group to help bring in more leads through your web site. Viral video is an easy and clever way to try to attract more web visitors. Skillman Video Group can create a viral video for you and implement it using social video marketing to not just attract the new visitors to your site, but also to convert those web visitors into actual business prospects. Social Video Marketing, is a comprehensive service that offers a proven, all-in-one solution that taps into the tremendous power of SEO, blogging, social media and video to drive more visitors to your website. Professional branding, web design, video / animation content then converts web visitors into business prospects as they gain the full and immediate experience of seeing a company’s/organization’s services or product at work. Call today to learn more!
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