Archive for March 2011
A Major Change at Google
Unorthodox Google co-founder Larry Page is stepping up to be the CEO. Major announcements are expected from the industry leader in search.
Read MoreYouTube Enhances Video Quality: New Avenues for Content Creators and Marketers
Youtube is attempting to create more consistent and quality video channels to compete with media outlets such as cable television and Hulu, which broadcasts high quality video programs. Youtube’s steps toward creating a inexpensive and easier way to create and upload high budget caliber video at a low budget cost is great news for all content creators. It also means that Youtube is investing in the idea that more people will be turning to the internet for their entertainment programming. This is a golden opportunity for a Medium to Small business to market their product or service using video on the #3 search engine on the web – YouTube. With their new focus on quality, YouTube is hedging their bets that more and more people will be looking for their entertainment and information from Social Media as opposed to traditional Broadcast or Cable television. Is your company taking advantage of Social Media and video marketing to their fullest?
Read MoreThe Internet Video Grader (2011)
An innovating new service, the Online Video Grader, will analyze your company’s website and YouTube channel, and give you grades in 17 distinct categories. The service also offers constructive criticism for maximizing the effectiveness of your online video content.
Read MoreOld Spice’s Viral Success: A Case Study in Social Media Excellence
The Old Spice Phenomenon: Mastering the Art of Social Video Marketing Old Spice’s marketing strategy revolutionized the use of social media for brand promotion with its now-iconic campaign featuring Isaiah Mustafa, better known as the “Old Spice Guy.” Launched in 2010, this campaign not only entertained but also leveraged the massive potential of viral video…
Read MoreFacebook Unveils ‘Insights for Websites’: A Game-Changer for User Engagement
Maximizing Online Engagement: Facebook’s New ‘Insights for Websites’ Tool (March 10, 2011) Facebook has just unveiled a groundbreaking tool aimed at website owners, named ‘Insights for Websites’. This innovative feature offers valuable metrics on how visitors interact with site content, providing data in real-time related to interactions such as “Likes”, comments, and shares. Understanding Insights…
Read MoreSmall Businesses Embrace Social Media for Competitive Edge
Navigating the Digital Landscape: How Small Businesses Utilize Social Media (March 3, 2011) – A recent article in the Boston Globe’s Metro section highlighted the evolving relationship between small businesses and social media, detailing the impact platforms like Twitter, Facebook, and Foursquare are having on these businesses’ operations and marketing strategies. The Shift Towards Digital…
Read MoreBest Video Search Engine Comparison
The post explores the similarities and differences between various video search engines, including number of results, filtering options, and ease of use.
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