QR Code and Video Marketing: Revolutionizing Customer Engagement

By Joe | January 28, 2011 |

QR code is an emerging technology, making use of mobile devices, that has exciting implications for video marketing.

Social Media Revolution: SVG’s Insightful Video of the Week

By Joe | January 26, 2011 |

Pertaining to the service of social video marketing, there is one statistic that stands out more than others in this video: “Youtube is the 2nd largest search engine in the world”. This seems to make a lot of sense. People enjoy watching videos, and many people expect now to have a video to supplement the writing on a website. For example, every news story that gets released, chances are good that someone was there with a camera to capture the event as it unfolded. Although words on a page are great, the video helps to create a better connection with the viewer. This is especially true for a company selling a service or product. When people can put a face to the name of a company, it helps to build trust.

Maximizing ROI: Digital Video Ads vs Video Marketing

By ChadS | January 25, 2011 |

At Skillman Video Group we always try to stay on top of the latest trends in online video and media. One of the trends we have seen many advertisers and major players in the digital video arena use is a term called “Digital Video Advertising” or DVA. DVA is an industry term for traditional “TV” advertisements/commercials tacked onto the beginning of web videos.

Leveraging Product Videos for Enhanced Social Media and Video Marketing Impact

By Joe | January 25, 2011 |

As you work to create informative and engaging content for your social media assets, product videos are a powerful tool to leverage within your Social Media and Video Marketing campaigns. As we have mentioned before, videos can not only help bring people to your site through Social Media channels and optimization, but can also convert those viewers into viable business prospects through the video conversion point.