Archive for November 2010
Mastering Video Marketing: Strategies to Stand Out
There are always challenges to launching something new or promoting new ideas. In order to promote Social Video Marketing we have decided to put forth a challenge for ourselves. We decided to put our money where our video marketing “mouths” are so to speak and develop a strategy to improve our positioning on the competitive term “video marketing.”
Read MoreHolliBalance Video Series: Transforming Digital Presence & Engagement
Skillman Video Group has been filming a series of videos for Hollibalance, an alternative healing and acupuncture practice in downtown Boston. The video shoot involved the creation of customer testimonial videos to be used on the Hollibalance website, as well as a product marketing video for their exclusive new pain spray.
Read MoreAllstate’s Mayhem Campaign: Mastering Humor in Multi-Platform Advertising
In their new campaign, Allstate is tapping into the free advertising power of social media by offering videos that are humorous and enjoyable to watch. Skillman Video Group can help your business choose which style of video is most appropriate for your needs, or produce a series of videos to optimize your company’s internet presence.
Read MoreProducing Video with an Eye for Social Media
When deciding what video content to produce for your website, it is important to keep your goals in mind and consider the different applications of video accordingly. What makes videos successful in social media applications is their appeal to a general audience and their relevance to what masses of people are already searching for.
Read MoreUnleashing the Potential of Video Channels: Revolutionizing Digital Marketing Strategies
Producing and posting multiple videos demonstrates that your business is committed to providing its followers with fresh ideas and content. Videos tend to receive an exponentially proportionate number of hits as their base of followers expands.
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