Archive for February 2010
Coca-Cola Happiness Machine: A Case Study in Corporate Viral Video Success
It’s clear that here, at Skillman Video Group, we believe using video is the most effective way to market your company online. Video provides a platform that is both personal and visually stimulating. We then use search engine optimization techniques to route as much traffic to your content as possible. However, in the case of “Viral” videos, it is the content itself that generates the massive volume of viewers that are so desired in online marketing.
Read MoreShowcasing Craftsmanship: A Behind-the-Scenes Video Shoot with KCCNE
Last week, the Skillman Video Group production team spent a day in Providence, Rhode Island filming a marketing video for Kitchen Countertop Center of New England. Skillman Video Group was hired to create a marketing video that could be used at home shows, in their show room and be embedded on their company’s web site. Our goal was to market and demonstrate to potential clients the uniqueness of their design and installation process . The video was shot entirely in HD.
Read MoreLeveraging Video and Social Media for Powerful Political Campaigns
It’s clear that here, at Skillman Video Group, we believe using video is the most effective way to market your company online. We also believe that online video is a necessary component to an effective political campaign. Video provides a platform that is both personal and visually stimulating. Online video allows you to present yourself to your constituency in a way that is far more personal than signs and posters and allows you to become more than merely a name or political party. With an effective online video, voters hear you, see you, and get to know you in real time and in living color.
Read More