From Frustration to Fascination: How OnVocal Used Video to Conquer Customer Training

The Challenge: Educating Customers on Cutting-Edge Tech

OnVocal, a company pioneering intelligent headphones compatible with Alexa, faced a common hurdle – ensuring customers understood their innovative product.

With a complex mix of features and functionalities, readily available resources were crucial.

But OnVocal knew static text guides wouldn’t suffice.

Imagine a customer struggling to set up their headphones, buried in a dense instruction manual. Frustration sets in, diminishing the overall experience. To avoid this, OnVocal sought a captivating and clear solution: corporate training videos.

The Power of Video: A Storytelling Revolution

Why video? Because in today’s information age, attention spans are shorter and audiences crave engaging content.

Consider this: a picture might be worth a thousand words, but according to Forrester Research, a minute of video holds the value of a whopping 1.8 million words!

This is particularly true for explaining intricate products like OnVocal’s headphones. Video allows you to speak directly to your audience, showcasing functionalities in a way text simply can’t. It’s like having a personal guide walk you through each step.

Beyond Education: The Shareable Advantage of Video

The magic of video doesn’t stop at education. Videos are social media gold!

They’re considered “content-rich,” meaning viewers are far more likely to engage with a video than a block of text. This translates to increased brand awareness and a wider reach for your product.

Think about it: a website visitor stumbles upon your page. They see a link to a text guide or a captivating product video. Which one are they more likely to click?

The answer is obvious. Pound for pound, video offers a superior return on investment compared to traditional marketing materials.

OnVocal’s Video Success Story: Efficiency Meets Quality

OnVocal partnered with SVG, a video production company known for its expertise. The task? Create six professional training videos to educate customers on their headphones.

Here’s where things get impressive:

The SVG crew transformed OnVocal’s Gloucester, MA headquarters into a mini film studio. In just under four hours, they shot all six videos! Efficiency wasn’t compromised on quality.

The videos were filmed in stunning 4K resolution, with professional three-point lighting for crisp visuals. High-quality audio ensured every detail was crystal clear. To add variety and visual interest, the CEO was filmed from multiple angles while demonstrating the product’s features.

Currently in post-production, these videos are slated for completion by the end of the week. OnVocal customers can soon expect a frustration-free learning experience, all thanks to the power of video.